Copyright and Piracy
Issues
Surrounding E-books.
Piracy is the
unauthorized copying and/or distribution of
copyrighted material, be it computer software, e-books, or any other
item which
is copyrighted. It can also take the form of bootlegged articles of
clothing
(in which case it falls under the form of trademark infringement.), but
we
shan’t concern ourselves with that in this discussion. With respect to
e-books,
the issue of piracy is of paramount concern. As authors, we make our
money off
of sales of our e-books; whenever someone illegally copies them and/or
distributes them, we lose. As authors, we are capable of losing big
money to
piracy when it comes to selling e-books. As e-book publishers, we are
especially vulnerable to piracy and
illegal copying/distribution of our e-books. E-books are computer
files, and
they can be copied with the same ease as any computer file. Since
e-books are
typically small, they can be copied to floppy disk. Even the large
e-books can
be saved to what are known as flash drives (or thumb drives, so named
because
the storage device is literally no bigger than the size of your
thumb.). As a
small publisher, we have a duty and obligation to education the public
about
copyright, under what circumstances our works can be copied, what the
punishments can be…most importantly, we are also in a position to
encourage the
public to follow the copyright law through education. It is the strong
belief
at New England Press that an educated public is the best defense in
preserving
the copyright law, in a form that is fair to all parties concerned. For
you,
the reader, your right to make archival copies and reuse e-books in
whatever
computers and/or readers is threatened by the current copy-protection
schemes
designed to keep you from printing e-books and limiting the number of
machines
from which you can read your e-books. I always balked a bit at that
possibility
when buying e-books, and it took me a bit of time before I got used to
the
idea. But I’m still not used to the idea of not being able to print an
e-book
(even in part), nor use it on any computer I see fit to use it on, and
I think
it hurts us as authors and publishers in the long run if we insist on
encryption schemes that limit the buyer from using e-books wherever
they see
fit to use them. The right for the purchaser to make copies of books is
something assured by the fair use doctrine; encryption schemes run
directly
counter to that and tend to generate badwill toward publishers and
businesses
who use such a scheme to prevent their works from being illegally
distributed.
In order for copyright to work to the advantage of all, each person or
entity
has to do their part. In order to allow publishers to continue selling
their
e-books and software with no copy protection, consumers have to do
their part
by refraining from distributing their e-books to others, unless you get
rid of all
the copies you’re holding on your computer or floppy diskette (or
whatever
storage medium you have your e-book on.). The end user is supposed to
have the
freedom to do with his book whatever he sees fit to do. That has been
an
established proposition of copyright law for a long, long time (try to
research
that.). That is what allows people to sell their old books to the
library (or
to others) when they no longer want them. The principal was simple: The
publisher already made his money on the sale of the book, and so the
buyer got
the right to dispose of the book in whatever manner he wanted to. The
thing
was, the person was getting rid of his copy of the book, and didn’t
have
another copy (or if he did, that copy was already paid for.). Computer
files
allow you now to hold more than one copy and distribute the other, to
infinity.
By holding to the law, we authors benefit…and you, the reading public,
benefit
as well from e-books that don’t have file encryption and can thus be
used
anywhere the proper software is installed. It is easy to think you are
doing no
harm by copying an e-book and giving it to a friend, but actually…you
are.
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Let me give you an
example. Let’s say I sell a copy of my
scholarship book for $12.95, and the buyer then makes a copy to give to
a
friend of theirs. Let’s say 100,000 people do this. I’ve sold 100,000
legitimate copies, and each of those 100,000 people makes one copy to
give to a
friend, which I don’t get paid for. If the buyer buys the e-book on
Amazon.com,
I (as the publisher/author) make $5.83 for each e-book sold (publishers
discount their price 55% in order to sell on Amazon.com presently. If
the
e-book sells for $10.00, your profit is $4.50.). For each of those
books given
away, I’ve lost a total of $583,000.00, if 100,000 copies of the book
are
circulated without payment to me. 200,000 copies of my book are out
there, and
only half of them are paid for. That’s a serious economic loss to my
business…and to me, collaterally. You might not like it if you lost
100,000
sales, and $583,000.00, yourself. This is exactly why e-book publishers
encrypt
their e-books: They figure people are going to redistribute the e-book
they buy
to a friend, and every time that’s done, it’s a lost sale to the
publisher and
the author. It doesn’t take long for
Today,
you have various copy-protection schemes for computer software, for
DVDs, and
for e-books. The Digital Millennium Copyright Act (or DMCA) makes it a
federal
crime for any person to defeat the copy-protection schemes that are a
part of
computer programs or DVDs. E-books are specifically exempted from the
law…not
because of a provision written in the law of itself, but by the Library
of
Congress, which was given the authority to grant exceptions to who can
defeat
the copy-protection schemes put in place by publishers. The reason:
owner-exclusive
file encryption of e-books prevents them from being playing properly
for the
blind. Microsoft Reader has an audio component in it that allows the
user to
listen to e-books…as long as owner-exclusive encryption isn’t used to
protect
the book from being copied. Any e-book compiled in .LIT format (the one
that
Microsoft Reader®uses)
can
take advantage of that feature. If a blind person gets an e-book that
was
encrypted using owner-exclusive encryption, they are legally allowed to
use
software to defeat and strip the encryption, so that the e-book can
then be
played—and heard (Note—only the blind can legally do that. Any
questions
about stripping away copy protections should be asked to a competent
attorney.).
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According to the Bureau of
Justice statistics, businesses
lost over a billion dollars to copyright and trademark infringement in
2004. The rate of copyright infringement is around 28% by some
estimates,
but that
rate could be higher, since the official statistics on copyright
infringement
suggest a relatively small problem (I think if the problem were really
that
small, businesses wouldn’t be spending the money they are in order to
keep
their works from being copied.). Few people are prosecuted for
copyright
infringement, but when they’re prosecuted, the monetary losses for the
businesses involved are huge. One case that went to trial for copyright
infringement of videos and DVDs reported resulted in losses of over 10
million
dollars to
the companies affected. For 2002, the number of persons and/or
businesses tried
and convicted of copyright infringement were…(quote statistics from the
BJS
home page.)
E-books are stunningly
easy to copy and redistribute,
especially over the Internet. This ease poses special challenges to the
entire
idea of copyright…just as the printing press did upon its invention
over 500
years ago. Before then, books were handwritten by scribes. The printing
press
made possible the mass dissemination of books and the ideas they
contained. Now…the
next major revolution in the printed word is here, and with it comes
issues the
authors of the copyright law didn’t even begin to consider. Because
e-books are
so easy to copy and redistribute, it also makes it easy to violate
copyright
law, accidentally or otherwise.
The entire idea of
copyright as to allow artists and authors
(and other creative types, including software programmers) to profit on
their
works by selling them—without fear of someone else taking their works
and also
selling or otherwise distributing them without pay to the original
author. At
the same time, copyright also allows for the public who buys
copyrighted works
to be able to use and/or reproduce them, to a certain extent. This is
the idea
behind the “fair use” doctrine, which has been a part of U.S.
case law for over…years (track down the copyright law’s evolution).
Fair use
basically allows any person to reproduce portions of a copyrighted work
without
fear of violating the copyright law. Fair use is what allows you to
legally
copy books for private use without penalty to the buyer; it is
considered fair
to be able to use the purchased work as you wish, for private use,
without
personal gain (or to be precise, loss to the author.). It’s also why
you can
copy books in the library (as long as you don’t copy the entire book!)
without
fear of violating the copyright law. Finally…it also allows you to
quote some
else’s work and words without being in violation of the author’s
copyright
(otherwise, you’d be breaking the law by using the author’s word
without
attribution to him or her.). The marketplace of ideas has been
expanding for
quite some time; this country does a lot of business in the production
of
ideas, which are sold as books (either traditional, or e-books.). We
are moving
to an information economy, where the production and sale of ideas is
now
fueling economic activity. The invention of the e-book has now opened
new
frontiers for authors, and fresh challenges to copyright. I think the
final
part of the solution is to offer affordable products, be they e-books,
or CDs,
or DVDs. While cheaply priced products might not end all case of
copyright
infringement, I should be interested to see if the rates of copyright
infringement fall as the prices for e-books and other digital products
falls. It
is cheap to reproduce CDs, DVDs, and other digital files; it has been
for quite
some time. For a long time, record companies made a killing, because it
would
cost only a dollar or so to rip a CD, and then they’d sell it for up to
$25.00;
then the courts moved against the record companies and forced them to
sell
their CDs at the same price as cassette tape (or close to it.) or
albums. For
e-books, the overhead and cost to produce them is nearly nonexistent:
All the
publisher has for cost is the price of the computer and monitor.
Period! Spread
the cost over 10,000 copies of an e-book, and the cost is indeed
negligible. Even
when web hosting is factored in, the cost is still negligible. It is
pure
profit for author and publisher; especially for the self-publisher. As
e-book
publishers, we are in a unique position to control the prices of our
e-books,
and make them truly affordable to all who have the readers (both the
hardware
and the software) in their possession to enjoy e-books. They can easily
be the
poor man’s book of tomorrow…if we keep it that way. In so doing, we
take away
the incentive for copying and distributing e-books.
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Ultimately, copyright
protections expire, and those works we
create become a part of the public domain. That was also the goal of
the
copyright law. It was intended to be only temporary, allowing creators
to
profit from their works while they were alive, and for a number of
years
afterward (now, it is 70 years after the death of the author.). All of
these works that now have copy
protection and schemes to limit where they can be played will all have
to be
released in unencrypted form one day as it is…consider that for a
moment.